Monday, 20 June 2011

Visual Merchandising at Zara

[Images my own].

I would love to say that I understand the jazzy lampshade-on-head look that Zara is going for in menswear this season, but I don't. Their window dressers are, however, always pushing the envelope with a playful sense of vitality, and this display is no exception to the rule of thumb. It also features an unusually feminist angle, with the men semi-naked and resembling automatons, whilst the women take centre stage with clothes and accessories. Again, not all of it is wearable, but it grabs your attention on a dull day at the shops and it also gets people talking. Top marks for effort.

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