Tuesday, 28 June 2011

Ethical but Aesthetically Pleasing: the new Mel collection at Office

[Images via Office Shoes].

When you imagine Vegan footwear, these styles are perhaps not what you would have in mind. The traditional stereotype of ethical brands as being centred around hemp and the socks-and-sandals brigade needs to be quashed, as proven with the new designs from Mel by Melissa. Each pair of shoes is lovingly made from bubblegum-scented plastic (which has to be smelled to be believed) and is recyclable, but also takes on the shape of a staple footwear style, such as the peep-toe heel or the flip flop.

You may recognise the boots, seen above in grey and red, from the Melissa collaboration with Vivienne Westwood Anglomania, where this basic template was adorned with large gold buttons and available in classic shades of red, blue, taupe and black, sometimes with a smattering of glitter. Now the Mel boot has arrived, which uses a gold ribbon design to give ankle detail to the streamlined shape. At £38, this is not far off the RRP of premium brand wellies, but will keep your feet dry in a definitely more feminine way.

If you're not into boots then the brogue option might just sway you - they've been in our fashion lives for a few years now in leather, canvas or faux leather formats, but the plastic brogue with lace-up detail and authentic panelling (£28) is an innovative new option. A pair of these would look great with some bright ankle socks or simple patterned tights (think lace, floral or polka dot) for a modern and quirky take on androgynous footwear.

This is style with a conscience, and I'm certainly a fan. For more styles, see www.melshoes.com.

Follow my blog with Bloglovin

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...