Friday, 24 January 2014

The Cambridge Satchel Company's Brand Evolution: S/S14 Looks Bright

Today I received some of the shiny new images from the S/S14 collection by the Cambridge Satchel Company, which has gone from strength to strength since its formation around a kitchen table back in 2008. This latest range shows just how determined the brand is to achieve longevity and not just be part of a short-term satchel trend. No wonder it's just had a cash injection of over £12 million from Index Ventures. Peach Pink and Bellflower Blue are going to be it-colours for the season, mark my words.

 [Images via Cambridge Satchel Company S/S14 launch and Google+ profile].
These longer strap options won't hang around for long this season.
 I would snap up this navy clutch in an instant.

Candy clutches (and traditional black) are sure to be successful.

Whilst I'm yet to get my hands on one of these bags, I can definitely see the appeal of their latest evolution into clutches, two-tone variants and long shoulder strap numbers. The key to keeping the brand fresh is to offer something desirable and different, as well as the same reliable models that the public knows them for. 

 Two tone works well in both of these colour ways.

Even small adjustments, such as panels made from leopard print or tartan fabric, Vivienne Westwood designed prints or iconic Harris Tweed, show that there is more than one ideal CSC customer and they will all be catered for. I've seen the Accessories Editor of Elle carrying a neon number at London Fashion Week, but I've also seen grandmas, students and mums buying into the brand as well. 

 There's nothing like a bit of punk spirit from a British brand.

Admittedly the designers could have easily become stuck in a rut of continually reinventing the wheel and trying not to shake up tradition, knowing how well the standard styles were selling, but instead they've tried new innovations and colour combinations regularly. Fluoro, double colour and metallic options have all proved popular, suggesting there's no let-up in satchel fever, and the company's products are stocked in over 100 countries. 

 These fluoro music bags would certainly brighten up a dull music lesson...

Taking a look at the latest styles, I have a feeling that Bellflower Blue is going to look great with S/S14 outfits, whilst the patent croc print clutches are real investment pieces for smarter occasions. The Cambridge Satchel Company has come a long way from its humble kitchen table beginnings, and I'll be eagerly anticipating its next move.
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