Monday, 25 July 2011

Mulberry founder goes eco with new outlet

This weekend saw the launch of a brand new designer shopping outlet in the South West of England, masterminded by Roger Saul (a.k.a the founder of Mulberry). Kilver Court, his new brainchild, will face fierce competition from similar projects in the area, including Clarks Village at Street, just ten minutes away, and an outlet in Swindon.

So why do we need another emporium of this kind? Saul urges that Kilver Court will be 'more exclusive' and 'more designer-focused', with brands including Toast, Emma Bridgewater, Myla and Duchamp, as well as Mulberry. Additionally, the outlet's eco-friendly design is a major draw for environmentally conscious shoppers, and the website has an eco tip of the month, boosting its ethical credentials. The land formerly hosted a Babycham factory which has now been transformed into this new venture, promising organic food and a farm shop. It's evident that Saul wants this to be a destination for the day, rather than your typical shopping mall, though it remains to be seen whether it will become a success all year round during these difficult economic times.

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