Wednesday, 22 September 2010

British Style



Having seen this amazing window display in Brighton recently, I was in the mood for a bit of red, white and blue. With London Fashion Week nearly over, the media is yet again saturated with images of our patriotic style icons and fashionistas, but it's nice to look at some of the traditional elements that have barely gone out of fashion, such as the bowler hat and the Union Jack. I was drawn to this shop window because it represents those elements in a simplistic way, but with a quirky touch remeniscent of Rene Magritte by giving the hats the illusion of floating on air. The Union Jack in interiors (which is what the shop sells) has gone from strength to strength in recent years and now adorns cushions on almost every sofa, as well as more high-end Vivienne Westwood rugs and wallpaper.

I used the red, white and blue colour clash in my outfit because I have always thought it worked well together, even without the direct use of a flag into the mix. I added chequered black and white leggings, which my dad instantly associated with a chef, but which I more readily link to the punk movement with its deeply British beginnings. So, all in all, it's a very British outfit (including a red waffle cardigan from one of my favourite charity shops) for a very British-centric week in fashion.

Friday, 10 September 2010

Animalistic


With winter fast approaching, I figured that a new hat was utterly justifiable this week. As you can see, I didnt't approach this half-heartedly, and plumped for one of River Island's new animal wooly hats (following on from the success of their panda hat last year, they decided to continue the theme for 2010). My rabbit hat consists of ears, nose and tail attached to some very soft black wool, and similar designs based on bears and dogs are also available. This one was my favourite because it looked cheeky and also gave a nod to the Spring/Summer mini trend of lace rabbit ears seen on Lady Gaga et al.

Hopefully it will come in handy when the weather gets a little colder and less wet!

Friday, 3 September 2010

Retail Therapy

Apologies for the long gaps between posts at the moment - I've recently started my new job and it's been good fun but very time-consuming. The great thing about doing a very physical job is that it does feel rewarding and obviously means you're keeping busy and getting a bit of exercise, but it does mean that my social life outside of work is based largely on napping or watching telly. Subsequently the blog has come second to my beauty sleep, or the exciting world of painkillers and muscle gel after a day's heavy lifting. Yep, it's really glamourous in retail!

The brand (which I'm not going to name) is not particularly fashion-conscious, but I still feel like I'm learning a lot about what people choose to wear day-to-day, and how adventurous they're prepared to be. For some older women, wearing their first pair of leggings since the 1980s is a very big step, but one that I have been actively encouraging. They look really great in a basic colour like navy or grey, and can just be chucked on underneath a big jumper or a tunic quite effortlessly. However, a lot of the more mature women often panic about the 'mutton-dressed-as-lamb' effect, with major trends seeming impossible and alien. Obviously fashion can be taken too far, but adding one pair of leggings in a plain colour is not going to turn you into a cougar, and I think it's a shame that so many women are reticent to live a little with their wardrobes. The kind of basic, smart/casual clothing we stock is designed to make dressing easier, as most items in stock coordinate with each other and can be layered according to the weather or events of the day. We aren't trying to catch anyone out here or put them in something that is too outlandish.

I've also learned how men and women approach shopping, and was surprised to realise that men can be easily coaxed into buying a whole outfit when they've only come in for a new jumper; any advice is more gratefully received by a man, as if you have given him some secret code to style, whereas women will snub suggestions more confidently and tell you that they have already got seven blue skirts and don't need more. Some men will quite happily be dressed from head to toe, and will visibly relax when you tell them you know exactly what to put with their new purchase. Before I worked in clothing retail, I would have assumed that men would be completely focused on the task in hand (like some kind of quasi-hunting instinct) and only ever pick up the item they came in for, with women being more pliable. I have discovered it is quite the opposite.

Lastly, a very mundane and bizarre aspect of my job is known as 'standardising'; I assume it's a common retail practice, but one I am unfamiliar with. It basically entails making the shop presentable, but the level of detail is something I wasn't prepared for - hangers must be perfectly straight and the metal heads at the same angle as the wooden frames. Each hanger must be equally spaced on the rail, and all fixtures must be straight. The floor must be hoovered at morning and night, even if there's no visible debris, and all glass shelving and mirrors must be polished whether you can reach them easily or not. This means that often fixtures will be cleaned that cannot be seen by the public, and spacing hangers will be a job that is spread out across the day. I do think it is brilliant to see the shop looking immaculate, but I also find it nonsensical to prioritise straightened hangers over replenishing stock or serving customers. When I go shopping, I don't expect every store to resemble Primark on a Saturday morning, but I'd rather see a well-stocked area than a tidy but sparse one. The gaps between hangers do not keep me awake at night or cause me to boycott a shop, and nor should they.

Sunday, 22 August 2010

Edinburgh Style


My first discovery at the Edinburgh Fringe Festival was that people are very into their Daniel Day Lewis-esque method acting. If they are appearing in a period drama, they will approach you in the street as if you are part of said drama, which is kind of sweet but a little unnerving. Some of the costumes were pretty fantastic, though, such as the woman in yellow, above (only shattering the image by talking furiously into her mobile phone about meeting her friends). The attention to detail is admirable, down to her bag and hat, but the dress does remind me of those strange crinoline lady dolls or the equally bizarre loo roll cosies featuring women with generously-bustled dresses. Maybe that would explain why I saw her, an hour later, still trying to meet up with her friends. They obviously didn't want to be seen with her...



The second image here was taken right in the middle of the festivities, truly demonstrating the determination of a drag queen. I will never understand how anyone can wear heels when walking on cobbled streets, but here the feat (excuse the pun) looks like a small one. Drag queen style is particularly fascinating because it ignores most conventional boundaries and then sticks two fingers up to them. Here we can witness the combination of fake fur and disco leggings in August, without batting an eyelid.


The third image is a piece of performance art on the Royal Mile. Nope, I have no idea what it was about, either. I saw the simplicity of the basic white dress as a kind of blank canvas for what would follow, allowing you to perceive events for yourself. In a festival full of gaudiness and shouting and some very worrying dancing, it was great to see something gentler take shape.

Tuesday, 10 August 2010

Corporeality


Above is a photo of me (taken by my friend, without me realising!) the day after I had an operation on my toe. Yeah, that's me cleaning up my shoe after things got a bit bloody. Somewhat logically, after all the toe stuff, I decided to wear my skeleton jumper - you could say I was feeling a little more aware of the ins and outs of my body after watching it get stitched up and constantly re-bandaged! And the leopard print dress underneath (seen as a skirt) is one of my favourites. The scary thing is that leopard print is 'in' for this Autumn/Winter, and I just hope it doesn't put me off because scarcely a day goes by when I don't have something on that features it. But I hate wearing what everyone else does - where's the originality in it? I take elements of the high street and photoshoots from magazines and work them into my existing wardrobe and hope for the best, but I would never want to look like a clone. It's nice to express your personality in your dress sense, and not someone else's.

Saturday, 31 July 2010

Break the Rules at Festivals

This man has the right idea. In the middle of a park filled with people in 'sensible' or 'casual' outfits, he has decided to wear his braces with pride. I didn't want to interrupt his evening to ask for a photo because I only spotted him half way through the headlining act, and he seemed quite into them. But I wish more people would make bolder choices like this, especially in summer when clothing becomes more practical and geared towards the beach or the art of keeping cool. By applying braces, this man is saying that he doesn't care what season it's meant to be, or indeed what the weather is doing. He is his own person. Equally, the girl to the right of him was pretty well-dressed herself, with a partially shaven head, short denim ra-ra skirt, old blazer and studded ankle boots; not trying too hard, but still having fun.


And, in other sartorial news, here's my favourite new fancy dress outfit: a walking bunch of bananas. He also danced and gave out muesli. This really is how fancy dress should be done, with no compromise on effort in order to look sexy or nonchalant. It's all about embracing the masquerade and the carnivalesque elements of the whole thing, and pushing your idea as far as it can go. In this case, stitching fabric over the top of the original yellow base layer works very well and means that he doesn't look like a giant yellow blob, but clearly demonstrates his banana persona.

Friday, 23 July 2010

Maison Martin Margiela @ Somerset House




As you can see, I took a few sneaky photos at this exhibition, even though photography was technically banned. But I couldn't resist - Margiela's emulsion-covered t-shirts, brogues and jackets jumped out at me, as did his trompe l'oeil work. The whole exhibition had loads of elements which I'd put into my Art Degree Show and I wish that my tutors had been interested in fashion and taken the time to understand why I referenced so many designers in my project. Using materials like emulsion will always look fantastic and unusual when not on a wall. Adding something so purposeful yet out of context to a piece of wearable fabric is, in my opinion, a stroke of genius (excuse the painterly pun).

The middle photo shows the part where we explore the ideas behind a Margiela store, and a room was covered in mannequins, shredded paper and boxes (all, of course, in white). Everything felt clean yet disorganised, and wonderfully fresh.

The bottom photo shows one of his amazingly structural dresses. This is design not for commercial gain as the primary motive, but for a genuine love of creating new things and pushing the boundaries.
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