H&M's Conscious Collection AW11: Eco Fabulous

[Images via H&M online].
Now available online and at Selfridges London, the current Conscious Collection from H&M is heavy on florals and soft fabrics but light on environmental impact. H&M is really into its stride with this deep patterned dress, skirt and shoes, which use organic hemp. At under £50 for the dress, it doesn't break the bank and yet it could be designer.

I cannot describe how much I love these ankle boots - they're flirty and feminine but they could easily be worn for a crucial meeting with headstrong, minimalist tailoring. The background colour on this print is a gorgeous blue-green and it feels really fresh. Meanwhile, the sturdy heel isn't going to snap off and it will give your feet plenty of support. I'd wear these with cream ankle socks and a midi-skirt, or maybe a t-shirt dress in a plain colour.

It's safe to say that the lace effect won't die as a trend any time soon. We're still being given bright colours on the high street, but this ivory shade is much more grown up. Made of a delicate organic cotton, it boasts a scalloped edge and 3/4 sleeves which give it a 60s vibe. If only my hair wasn't so blindingly platinum blonde then I'd give this a go.

The full range can be seen (and bought) at:

http://www.hm.com/gb/conscious-collection#1/0

You can also see a behind-the-scenes video with the models from the promotional shoot, and find out which pieces they had their eye on. I really feel that H&M is investing properly into this initiative and I'm so glad that it can combine ethical fashion with the high street shopper's price point.