It seems that the latest move for fashion brands isn't to launch a line of sunglasses or team up with a drinks company - it's beauty that's got them all motivated. Look at the retail success stories and it's not hard to see why, with Giorgio Armani counters consistently delivering cult products to beauty halls, American Apparel getting its claws well and truly into the heady world of nail varnish, and Topshop's lipsticks being a reliable staple in many women's make-up bags.
[Marc Jacobs images via Popsugar].
Of course, with every fantastic cosmetics line like Gareth Pugh for MAC (be still, my beating heart), there is always the risk of a dud - does anyone remember the ill-fated Rodarte range, also for MAC, which made light of the feminicide in Juarez and was therefore scrapped at the last minute? The best thing is to stick to inoffensive but cool product names, a mixture of quirky disco colours and wearable everyday shades, and ultra-glossy packaging. Here are the newest three ranges you should be adding to your shopping list pretty soon.
It's all about orange.
This burgundy polish is perfect for autumn.
Whilst there have been a few tempting images doing the rounds on the internet over the last few weeks, Popsugar was the site to release a preview of the entire collection. Ok, so nobody can get their hands on it until 9th August at Sephora (sadly we're Sephora-less in the UK), but there's no reason not to drool in anticipation over the wearable colour palette being delivered by the great Mr. Jacobs. Many of the products are the kind of thing that a Jackie Collins heroine would wear; slick tangerine lipstick, sparkling champagne nail polish, pillar box red lip gloss, topped off with an eyeliner called Magic Marc'er (utter genius). These little gems are the perfect kick-ass finishing touch to your beauty regime and I'm sure they'll sell like hot cakes.
Make Up heel [image via Polyvore].
The famous Pigalle [image via Net-a-Porter.com].
Now, this story may be old news - it first broke in May 2012 - but there's no sign yet of the collection created by Louboutin with Batallure Beauty, despite him recently stoking the fire with a sound bite about women being 'unsophisticated' without make-up. Knowing that the great man is famous for his red-soled vertiginous heels (most notably the Pigalle style), it's safe to say that his cosmetics probably won't be aimed at wallflowers either, and red is bound to play a part in the colour palette. However, there's also a high chance of seeing some serious bling and loads of mad-cap unrestrained creative expression - very different from the simplicity of the Pigalle. After all, his shoes have been inspired by bondage, googly eyes, Guinness cans and the pointe position of ballet dancers. When the range does eventually launch in late 2013, you can bet that Louboutin stalwarts like Dita Von Teese and Daphne Guinness will be the first to sport it.
The original Marchesa dress that inspired the wraps [image via Fashionista.com].
Ready for 3D designer talons? [Image via Fashionista.com].
Marchesa for Revlon
Marchesa often makes waves for dressing glamazons on the red carpet, but this partnership with Revlon offers a bite sized - or finger sized - slice of luxury to an audience that can only dream of dressing like a star. Nail wraps are already a huge trend, so creating designs inspired by the brand's catwalk creations is a simple but effective way of spreading their appeal. All that's been revealed for now is that the first part of the collection will consist of eight different sets, called 3D Jewel Appliqués, and they'll hit the US in October - again, no word yet on when they'll be available to UK customers. The sneak preview image of one set shows gorgeous jade and turquoise florals inspired by a lace and tulle dress. Further editions from the collection will cover make-up and brushes, which should be similarly feminine and sophisticated.
So, with all of these cosmetics lines dropping in the near future, the question is: who'll be next to jump on the bandwagon? I'm dreaming of eco-friendly Vivienne Westwood lipsticks, shocking pink Roksanda Ilincic blusher and punchy House of Holland nail art pens...