Sunday, 17 February 2013

Eudon Choi A/W13: Let's Get Waisted

I was really impressed by Eudon Choi's Autumn/Winter 2013 collection - it had a nice blend of quirky accessories and really wearable pieces, from structured jackets to chunky knitwear in pink and turquoise - but the main draw for me was the waist detail. Say hello to next season's focal point - waist belt not necessary.

Eudon Choi A/W13 Dresses - London Fashion Week
 [All images via]
Dresses were gathered at the waist or drop-waist and sat beautifully.

It was all about femininity here, but with a touch of toughness on top of the sugar coating. Dainty shoes with pom-poms sat below long-sleeved dresses in several different styles, meaning there was something for every body shape. 

The leather version on the left flatters boyish figures and gives the illusion of wider hips, whilst the v-neck in the centre has a higher flaring and means that women who have 'child-bearing' hips would be able to emphasise their waist. Lastly, the version on the right suits top-heavy women who can't get away with the deep v in the centre but still need a mid-waist cinch.

Eudon Choi A/W13 Trousers - London Fashion Week
 Skirts aside, there was still plenty drawing attention to the mid-section.

These coats (left and right) show how effective a simple coloured panel can be. As before, the panel that sits lower is perfect for those of you who want to emphasise your hips, whereas the higher cut disguises the hips and focuses on balancing the top half out. The top and trousers in the centre add height because of the continual pattern and the slimming vertical stripes, so it's a perfect combination if you're petite.

Eudon Choi A/W13 Skirts - London Fashion Week
No more skirting the issue... here are the easy pieces you need.

Stand-out skirts were paired with effortless basics like these billowing white shirts and this navy coat with what looks like a shearling trim. There was a nice symmetry between the floral headpieces and the pom-poms on the shoes as well.

This felt like a collection that wasn't just designed for the typical fashion industry silhouette; it would work on anyone with curves, too - whether they come from the hips or the chest, or indeed both. Eudon Choi added a great blend of sugar and spice to next season, accessible to all.

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