Wednesday, 6 February 2013

Stockholm Fashion Week: Ann-Sofie Back's Grunge-Tinged A/W 2013

My first foray into Stockholm Fashion Week is to marvel at the Höst/Vinter (or Autumn/Winter) 2013 collection from big-name designer Ann-Sofie Back, as part of her cheaper second line, known simply as Back. There's a tongue-in-cheek grunge elegance about it, with elements of charity shop chic, mis-matched fabrics and textures and some very well-placed industrial tape - ladies with boobs bigger than a B-cup need not apply unless they're going for the Jodie Marsh effect. 

The multi-talented designer has achieved a hell of a lot in the last few years, from scoring a capsule collection at Topshop to becoming Creative Director at Cheap Monday. Here's her vision for next season:

Grunge trend at Ann-Sofie Back - industrial tape and slogan fashion
 Acid yellow accents on tape and on baggy clothes helped to shape this collection.
[Images via]

Back for good slogan - Ann-Sofie Back Host/Vinter 2013
 There was a recurring pun on the designer's name and that of her offshoot brand, Back (not sure there was supposed to be a Take That connotation, but I enjoyed that as a bonus).
The use of bold text reminded me of Barbara Kruger and Vivienne Westwood.

Denim jackets by Ann-Sofie Back
Welcome to the 90s - denim cropped jackets, wide denim skirts with visible buttons; chunky zips and lashings of khaki with blinding white shoes.

This was a confident collection that has been perfectly timed to ride the wave of 90s nostalgia, with the sound of the Spice Girls clashing with Nirvana, Take That and Blur. Although Back was born and raised in Stockholm, she studied at Central St. Martins in London, graduating in 1998, most likely giving her first-hand experience of the London grunge scene, Brit-pop and Spice mania. I'm sure that her A/W designs will prove popular, especially with some of today's London IT-girls like Cara Delevigne, Daisy Lowe, Pixie Geldof and Rita Ora. Girl power!

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