Friday, 14 September 2012

London Fashion Week S/S13 Day 1 - Uniqueness Pop-Up Shop

Uniqueness Pop-Up Shop Alessandra Facchinetti
 Designer Alessandra Facchinetti, looking amazing in her own collection at the pop-up shop in South Molton Street to celebrate Uniqueness' new lines. 
[All images my own].

Uniqueness Pop-Up Shop Alessandra Facchinetti
 Now that's one huge tablet on display. Alessandra shows the girls how to use it to flick through her online mood board for the season.

Uniqueness Pop-Up Shop London Fashion Week
 Uniqueness brings the collection to you with the lightning speed of today's technology. 
Goodbye six month wait (as Ready To Wear incurs, making it not-so-ready after all) - you can buy these clothes now.

Uniqueness Pop-Up Shop London Fashion Week
A close-up of the beautiful art deco jewellery.

This is a sneak peek of what I saw at the Uniqueness pop-up shop. Facchinetti chose London for "its energy," she told me.

I won't go into the collection at length because I have been writing about it for Running in Heels, but suffice to say that it strikes the balance between classic pieces and covetable quirkiness.

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