Thursday, 22 December 2011

Window Displays: A Very London Christmas

[All photos my own. Please ask permission before reproducing].

Here's a condensed snapshot of my window snaps. More to follow tomorrow...

Selfridges is an ocean of white right now. The Visual Merchandisers went for a crisp and stark look, softened by silver glitter and traditional green trees. Inside the decorations were kept to a similarly strict colour scheme, but with more warmth to brighten up the shop (loads of white + yellow shop floor lighting does not make for the best combination in large doses, folks, so you have to add a little something).

John Lewis was having a ball (yup, Christmas joke, sorry) with its choice of polystyrene globes in varying shapes and sizes, which were also suspended in long strands from the ceiling by the escalators. I really liked the balancing out of textures with the tree trunks, which also helps to draw the eye upwards. Clothing was simple and trend-led.

Liberty's displays always have an air of fairytales about them, and this year was no exception. Top marks to the VMs for adding a subtle fetish twist here with chains and the gorgeous Vivienne Westwood dress that references Paul Delaroche. There were loads of Baroque influences, little animals, stacks of books and luckily they'd got rid of their strangely hypnotic frog which freaked me out so much previously.

Going further than Selfridges for the simple white theme, French Connection continued its text-heavy campaign (you know the ads: 'You Are Woman', etc.) with 'I Am Your Gift' boxes. The haphazard stacking really appealed to me - let's face it, the older you get, the more disorganised Christmas becomes - and the floor lighting also gave it an edge.

I love stating the obvious. Obviously.

For more Christmas windows, check back here tomorrow.

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