- THE VINTAGE SNOB - she only likes it if it's been picked up from one of the best niche markets and it comes with a long back-story. If you try and fob her off with Topshop's latest take on the Peter Pan collar then she'll have a hissy fit. It must be genuine and it must be a little bit out there. If it comes complete with moth damage then she'll see it as part of the price you pay for the real thing. Her most over-used phrase is: "It's vintage, daaaahling,".
- THE JUMBLE SALE JUNKIE - she scours jumble sales and car boot fairs in the hope of bypassing the insane prices for vintage clothing pieces that are essentially just someone's unwanted goods from the 1970s. If something cost her £3 then she'll love it that little bit more. She's into customising and is happy to repair her purchases to get them in good nick.
- THE CHARITY SHOP VOLUNTEER - one of the main reasons for her stint in the shop (aside from giving back to the community, blah blah) is to get first dibs on the stock. Yep, I've been one of these in the past, and now I look at current volunteers and mutter, "You don't know how lucky you are..." as I scour the rails for the perfect tea dress that might have escaped the dreaded rag pile for textiles recycling.
- THE SECOND HAND PHOBIC - she'd run a mile from anything that might look used. Charity shops give her goosebumps, and not in a good way. She'd have to wash something ten times before it vaguely smelt of anything other than grannies, and even then she'd be paranoid that someone would judge her. It's all about shiny newness and screw the upcycling, because you can always buy another one.
- THE RETRO COPYCAT - why waste time trawling through vintage fairs when you can pop down the shops and see what Primark's take on the shift dress is? The benefit of styles that come back round again is that you can take the idea but make it modern, with forgiving fabrics and easy care wash labels. None of that dry-clean-only rubbish. If you can get it for under £30 on the high street then it's a bonus.