In what could easily be described as Baroque and Roll, Selfridges went for all-out decadence but in a strict palette of white and silver. I love the cheeky skull that made its way into the display.
Mannequins showed a lot of uber-modern minimalist fashion, without distracting patterns. These pieces did the talking by themselves.
The Blackberry tree got me interested. This was a simple but effective piece of product placement and it's much nicer to look at than an advert or a slogan.
At Liberty the windows were definitely fantastical, but with an underlying craft element that was very British. The baubles in cages are already a feature at our house, and it's nice to see window displays that take on elements of reality as well.
The theme really drew together all of the corresponding windows and it didn't feel detached from the spirit of Liberty as a department store.
Could I pick a favourite?
It's a tough one. I love the starkness of Selfridges, but I also keep coming back to the scene setting at Liberty. If I was pushed to decide then I'd say Liberty, as the traditional aspect really appealed to me, and it was a very welcoming piece of visual merchandising.
It's a tough one. I love the starkness of Selfridges, but I also keep coming back to the scene setting at Liberty. If I was pushed to decide then I'd say Liberty, as the traditional aspect really appealed to me, and it was a very welcoming piece of visual merchandising.